Punchh Facilitates GDPR Privacy Shield Compliance for Retailers

Sudipto Ghosh

May 24, 2018

Latest Platform from Punchh Upgrades Help in GDPR Privacy to Ensure the Security of Consumer Data and Adherence to New Regulations

Punchh has affirmed that it will be compliant with the EU’s General Data Protection Regulations (GDPR) by the 25 May implementation date. It is a move that will also assist their customers to protect the data of the 35 million consumers they collectively serve each year. Currently, Punchh is recognized as the application that brings physical businesses the power of digital customer relationship management.

San Mateo-based Punchh is the world leader in innovative digital marketing products for brick and mortar retailers, combining AI and machine learning technologies, mobile-first expertise, and omnichannel communications designed to dramatically increase lifetime customer value.

At the time of this announcement, Shyam Rao, CEO and co-founder of Punchh, said, “Trust is essential to any customer relationship, whether it be our relationship with a brand or that brand’s relationship with the guests they serve. That’s why we’re taking these new regulations incredibly seriously and helping the people who have entrusted us to set a high bar for data privacy.”

Shyam added, “By abiding by GDPR and Privacy Shield and getting ahead of future initiatives, we are hoping our example is one that inspires others to ensure data does not get into the wrong hands.”

To remain ahead of additional regulations affecting how businesses accommodate the rights of individuals in the increasingly data-centric business environment, Punchh will also be abiding by the US Privacy Shield framework.

To assure compliance, Punchh has released updates to their marketing platform to facilitate their customers’ needs. These updates enable businesses to quickly and easily respond to guest requests for copies of their data as well as to support a guest’s “right to be forgotten” by enabling the total deletion of any personal or campaign data from their database.

Punchh has raised $31 million in funding by leading investors including Sapphire Ventures and Cervin Ventures.

Leading global chains in the restaurant, health and beauty sectors rely on Punchh to grow revenue by building customer relationships at every stage, from anonymous, to known, to brand loyalists, including more than 100 different brands representing more than $12 billion in annual spend.