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General Data Protection Regulation

Three Reasons Why Zero-Party Data is Marketing’s Next Big Thing

With the recent passing of Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), tech companies will find it increasingly difficult to collect data about their target audience. In the face of this changing legislative climate, how can Marketing best approach data collection? Zero-party data, a type of data collection where users voluntarily share their personal information with companies, could offer a solution. Because zero-party data relies on building trust with consumers…

Acxiom Announces New Global Identity Solutions Portfolio to Help Marketers Improve Experiences Everywhere

Portfolio Will Allow a Holistic View of Multiple Customer Identities to Deliver Exceptional Experiences Acxiom, the data and technology foundation for the world’s best marketers, announced the launch of Acxiom Real Identity, a new global identity solutions portfolio that allows a holistic view of multiple customer identities to improve customer insight and deliver exceptional experiences. “Acxiom has built its identity expertise over five decades and has established itself as a leader in identity solutions” Acxiom…

Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy

The technology industry has had a tumultuous year. Many organizations have come under fire for data misuse and questionable data handling practices. And some of the biggest household names in technology and business have been tarnished for the way they knowingly or unknowingly use black hat methods to obtain and use consumer data for Marketing purposes. Only last month, Twitter admitted it inadvertently used users’ phone numbers, initially supplied to help bolster their security, to serve them ads instead. And who can…

Data Ownership: Why Big Tech Is Spying on Your Wallet and Why a Data Driven Approach Has Benefits for Both Brands and Consumers

Privacy issues are front and centre in our major economies. Talk of regulation is in the air everywhere; not just in California, where the California Consumer Privacy Act (CCPA) becomes effective on January 1, 2020, or the European Union, where the General Data Protection Regulation (GDPR) went into effect on May 25, 2018. After repeated high-profile consumer data breaches from top-tier companies, consumers on every continent are fed up with so many apparent abuses of their privacy, and something must give. However, big…

The Logistical Nightmare Looming on Data Privacy: Time to Get Your Head Out of the Sand

Data privacy has become the hottest topic for every senior leadership team thanks to Europe’s General Data Protection Regulation (GDPR), which has been in force for over a year, and the California Consumer Privacy Act (CCPA), which takes effect in January 2020. But if that is all you’re talking about, then you are missing the point. It is much bigger than you might imagine. Laws that regulate how companies can share data and personal information are under review in over 60 other countries, along with 25 U.S. states and…

Survey: Only Half of Organizations Believe They Can Stop Cyber Attacks

CyberArk Report Also Finds Agility and Automation Initiatives May Lead to ‘Credential Creep’ and Increased Privilege-Related Risk According to a new global survey from CyberArk, 50 percent of organizations believe attackers can infiltrate their networks each time they try. As organizations increase investments in automation and agility, a general lack of awareness about the existence of privileged credentials – across DevOps, robotic process automation (RPA) and in the cloud – is compounding risk. New @CyberArk survey…

Experian Finds More Than a Third of Companies Are Still Unprepared to Respond to a Data Breach

Its Sixth Annual Corporate Preparedness Study Also Reveals That Businesses Lack Confidence in Preventing an Attack with Only 52% Believing Their Plans Are Effective Are companies ready for sophisticated cybercriminals and impact of data breaches? Experian released its annual corporate preparedness study, Is Your Company Ready for a Big Data Breach?, revealing that progress has been made, but companies need to do better. Conducted by the Ponemon Institute, the findings reveal that only 36 percent of businesses are prepared…

OneTrust Scales Customer Base More Than 400% to over 2,000, Doubles Headcount to 600 Employees and Is Awarded 16 Patents in 2018

Global Growth Fueled by New Regulations and Consumer Demands for Privacy Protection OneTrust, the largest and most widely used dedicated privacy management technology platform, announced year-over-year growth across product offerings, customers and employees. In 2018, OneTrust customers grew to surpass 2,000 worldwide. To meet this demand, OneTrust more than doubled global headcount to exceed 600. OneTrust’s international growth continued with expanded key offices in Atlanta, London, as well as a new local office in …

HITRUS Expands to Deliver ‘One Framework, One Assessment Approach’ Globally

Streamlining How Organizations Address GDPR and Other International Standards & Regulations HITRUST, a leading data protection standards development and certification organization, announced it is expanding its engagement in Europe and Asia to aid organizations in addressing their global information risk management and compliance priorities, including General Data Protection Regulation (GDPR) and the Singapore Personal Data Protection Act (PDPA) requirements by providing a ‘one framework, one…

Just 35 Percent of Responding Organizations Are GDPR-Compliant With EU Data Privacy Rules

Even Fewer Know What Data Third Parties Hold and Have Addressed Third-Party GDPR Compliance in Contracts The European Union (EU) General Data Protection Regulation (GDPR) took effect May 25, 2018, yet only 34.5 percent of nearly 500 professionals involved in GDPR compliance efforts say their organizations can defensibly demonstrate compliance with the new data privacy rules today, according to a recent Deloitte poll. Litigation, regulatory and internal investigation challenges could abound for others. One-third of…

Empowering Consumers to Control their Personal Data, Freckle Launches Killi

Killi, the Revolutionary App Built on the Blockchain, Not Only Allows Consumers Control of their Identity but Provides F500 Brands with GDPR-Compliant Data Freckle IoT, the leading multi-channel offline attribution company, announced the launch of Killi, a consumer application built on the blockchain that allows people to take back control of their identity from corporations that have been using it for their benefit without the consumers’ express consent. Now available in both the Apple and Google stores in North America,…

OneTrust’s Enhanced Data Subject Access Rights (DSAR) Portal Automated Over 10,000 Requests in Post-GDPR Era

With OneTrust, Organisations Globally Have Scaled Their Privacy Programs to Meet the Increased Demands of Data Subjects  OneTrust, the global leader in privacy management and marketing compliance software, today announced its data subject access rights (DSAR) tool has helped organizations handle more than 10,000 requests within two weeks of the General Data Protection Regulation (GDPR) go-live date of 25 May. “Expanded rights for data subjects are a positive step forward in GDPR, however, can be a manual and complicated…

Tealium Leads Industry with Enhanced Privacy and Consent Functionality

Tealium Reaffirms Its Position as a Leader in Data Governance and Customer Data Privacy and Consent Management with Enhanced Product Capabilities  Tealium, the leader in real-time customer data solutions and enterprise tag management, has announced enhanced features of its privacy and consent management tools within the Tealium Universal Data Hub. Read More: Interview with Ron Jacobson, Co-founder, Rockerbox The company’s Privacy and Consent Manager empowers organizations to manage user preferences, affirmative…

Meltwater Acquires DataSift to Strengthen Its AI-Driven Analytics Offering

DataSift Is a Privacy-By-Design Social Data Platform  A Martech RADAR 150 company, Meltwater, has announced its acquisition of DataSift, a privacy-by-design data and analytics platform. DataSift extracts real-time insights from social and online data sources while protecting user privacy. This acquisition, Meltwater’s sixth in the last year, solidifies the company’s emergence as a leading provider of AI-powered competitive intelligence through its Outside Insight platform. DataSift is the leader in Human Data…

Mobile World Congress 2018: What’s Next for Industry Innovation?

Mobile World Congress 2018 (MWC 2018) has always been much more than just a launch pad for the latest handsets and gadgets, and 2018 didn’t disappoint. Of course, new cellphone models were released — including Samsung’s long-anticipated Galaxy S9 — but the focus of MWC was on major trends that are transforming the industry, and what innovations we can expect in the next 12 months. There were three key topics that stole the show: data security, the dawning of 5G, and mitigating the challenges of Artificial Intelligence…

3 Reasons Why Marketers Should Welcome GDPR (Other Than Because It’s Required!)

Since the European Parliament and Council agreed upon the new General Data Protection Regulation (GDPR) in December 2016, GDPR has been on the forefront of many marketers’ minds. A year later, many companies are actively working with privacy and legal experts, implementing processes to become compliant. For some, this process is daunting and significantly affects the way they have been handling data. For others, it aligns with their current practices and is a mere formality for maintaining operations in Europe. However,…

Postr Scoops $2.5 Million Funding; Hires New CTO to Accelerate Product Innovations

Postr's Latest Funding Round Will Help the Adtech Company to Accelerate Into The Next Phase of Growth Ad tech company, Postr, has announced that it has closed a $2.5 million funding round led by an investment group of Koh Boon Hwee. MDI Ventures, the corporate VC of SEA giant Telkom Indonesia, participated as well as existing investors, NZVIF (The New Zealand Venture Investment Fund) and Sir Stephen Tindall’s K1W1. This latest round brings the total raised since the company’s launch in 2014 to $5.5 million. Read More:…

FollowAnalytics Host Event to Help Organizations Prepare for GDPR Compliance

Mobile Data Wallet Puts Both Companies & EU Citizens in Control over their Private Data; FollowAnalytics to Host ‘Mobile Acceleration & Data Privacy’ Event FollowAnalytics, a leading mobile business acceleration platform for marketers, has announced the launch of its new Mobile Data Wallet feature, helping brands to become fully compliant with The General Data Protection Regulation (GDPR). GDPR is a regulation that requires businesses to protect the personal data and privacy of European Union (EU) citizens for…

Marketing Op’s Guide to GDPR Compliance

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, strengthens data protection for all individuals within the European Union (EU). It also addresses the export of personal data outside the EU. It affects any company, including U.S. companies, which collect data or handle customer data containing EU citizen information. GDPR will impact virtually every business, especially companies in consumer Internet, ecommerce, AdTech, MarTech, SalesTech, HRTech, security, even the Internet of…

ePrivacy: The Online Privacy Stakes Are About to Get Higher

Since it was first announced in January 2012, the General Data Protection Regulation (GDPR) has dominated the marketing industry agenda. And with its effective date now only ten months away, it’s easy to see why the debate has now risen to a clamor. But the GDPR isn’t the only new rule book companies should be prioritizing, especially when it comes to marketing. The ePrivacy Directive (ePD) — commonly known as the “cookie law” — must also be taken into account. It’s certain this will be challenging, given that a…