Author

Adam Paul

Business Development professional with the consultative, strategic and management skills to execute interactive marketing campaigns for the world’s most prestigious brands in financial services and consumer products, including American Express, Johnson & Johnson, RB, Crayola and Unilever.

Guest Authors

Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue

Adam Paul Oct 6, 2018

In a 2017 report by Credit Suisse, they projected that the current distinction between ‘media’ spend (TV, digital, print, radio, outdoor and cinema) and ‘below-the-line’ marketing spend (price promotions, PR, sponsorship, direct mail and…
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