Author

Alexander Frolov

Alexander Frolov is the CEO at HypeAuditor.
HypeAuditor is an Instagram analytics tool that helps marketers to choose the best influencers for their marketing campaigns.

Content

Differences in Content Consumption: Marketers’ Top Mistakes

Alexander Frolov Dec 30, 2020

TikTok and Instagram user scenarios are entirely different, but many marketers working with TikTok influencers use the same approach as with Instagram creators. Below are the top four mistakes that marketers often make when evaluating…
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