Author

Alfonso Mariniello

Alfonso has more than 20 years of experience in the adtech and digital marketing industry. During his career he worked for different technology companies (email marketing, web analytics, ad serving, programmatic and data management platforms) with the aim to develop a real holistic view on digital marketing.
In 2010 he joined Adform to open the Italian office and after 8 years as Country Manager in 2018 he’s promoted into the role of VP Global Partnerships, taking care of Adform’s relationship with Martech and consultancy companies.

Guest Authors

MarTech and AdTech Need to Work Together to Address Attention Fatigue for Enterprise Brands

Alfonso Mariniello Aug 8, 2019

The average open rate for email is less than 18%, according to Campaign Monitor. That means that brands aren’t getting through to consumers who expect to have the same experience seamlessly across traditional and internet Marketing…
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