Amanda Bacal

Amanda Bacal is the SVP of Marketing for digital retail platform JOOR. Amanda has 20 years of fashion industry experience in marketing and general management roles, delivering both brand and business growth for global organizations. Prior to JOOR, Amanda held the positions of President & Managing Director of North America for Pronovias Group and SVP of Marketing at Ralph Lauren. Before that, Amanda oversaw marketing and advertising at Michael Kors, where she was also responsible for the launch and ongoing management of the e-commerce business.