Author

Amir Shub

Product strategy and GTM expert with proven track record in leading innovation with enterprise and consumer products to market. Over fifteen years of experience in product ownership and go-to-market strategies for SaaS companies in both corporate and startup environments.

Guest Authors

Navigating Facebook Advertising Landscape for the Holiday Season

Amir Shub Dec 26, 2017

While all channels are important for brands to consider during holiday marketing efforts, Facebook, in particular, has been a top performing option for many. However, competition for holiday spend is steep, so it’s in brands best interest…
Read More...

Guest Authors

What Moved the Needle? Conversion Tracking Across Facebook and Google Analytics

Amir Shub Aug 15, 2017

With data-driven advertising comes great responsibility – and the headache of how to accurately pinpoint what contributed to each conversion online. Facebook undoubtedly has the most comprehensive tracking in the industry, as it can track…
Read More...