Author

Bill Bruno

Bill Bruno joined Celebrus in 2018 as the VP of North America and became CEO in October 2021. He has have over 20 years of experience in the media, data, and analytics sectors and has a passion for fostering a culture of innovation while working with brands to drive transformational change. Prior to Celebrus, he spent many years as CEO (North America) for an AIM listed company upon leading my consulting business through a successful acquisition by that company in 2013. He is based in the Chicago area.

Guest Authors

Want Better Digital Decisioning? Start with Better Data

Bill Bruno Jun 5, 2024

It’s a tale as old as e-commerce – your team has poured everything it has into building the perfect martech stack. You’ve got all the hottest platforms, your CRM is on point, and your decisioning engine is state-of-the-art. But, you're just…
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Guest Authors

The Top 10 Reasons CDP Projects Fail and How to Overcome Them  

Bill Bruno May 14, 2024

Embarking on a Customer Data Platform (CDP) project can be daunting. Ensuring it’s a success, keeping it on track and avoiding common pitfalls that can stall your data capture efforts can be challenging. I’ve put together a list of the…
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