Author

Boris Pfeiffer

Boris Pfeiffer is the CEO and Founder of Riddle, an online quiz marketing platform.
Starting companies has always been his passion. Set up his first company when at 17 years old, ever since he has started multiple companies and also set up the European operations for many U.S. corporations. Now Boris has over 17 years of highly successful international leadership experience in sales, professional services, operations, product development and marketing in the Internet and software industry.

Guest Authors

Three Reasons Why Zero-Party Data is Marketing’s Next Big Thing

Boris Pfeiffer Mar 30, 2020

With the recent passing of Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), tech companies will find it increasingly difficult to collect data about their target audience. In the face of…
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Guest Authors

Why Quizzes Reign Supreme in E-Commerce’s Battle for Eyeballs

Boris Pfeiffer Jul 23, 2019

Your instincts are right: attention spans are getting shorter and e-commerce competition is getting fiercer. This makes getting and keeping customer attention in this industry all the more important - and all the more elusive. There is…
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Guest Authors

How to Use Interactive Quizzes as a Marketing Medicine to Jumpstart Campaigns?

Boris Pfeiffer Jun 6, 2019

In this hyper-shareable Social Media-driven world, people voraciously search for answers to seemingly innocuous questions. What breed of dog are you? What color is your personality? And of course, which Harry Potter House do you belong to?…
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