Author

Brian Finnerty

Brian Finnerty is a B2B marketing specialist with over 20 years-experience leading enterprise marketing teams. He loves figuring out how to scale enterprise marketing, from brand building to pipeline development and global customer acquisition. As Vice President of Growth Marketing, Brian is responsible for demand generation, field marketing, and customer marketing at Demandbase. Prior to joining Demandbase, Brian was a marketing leader at two ad tech companies, Marin Software and Smaato.

He co-founded an e-learning startup that specialized in software developer training, with a rules-based code judging engine.

Account Based Marketing

ABM Certification: It’s on the House

Brian Finnerty Apr 20, 2020

It’s somewhat ironic that a global pandemic like COVID-19 can make the world seem smaller. Yes, we are practicing social distancing, but we’re also reaching out to each other in more personal and creative ways, often using technology to do…
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Guest Authors

B2B Marketers: 6 Skills to Bolster Your Career

Brian Finnerty Apr 20, 2020

Build skills from the comfort of your couch Let’s face it; we’ve never had to deal with circumstances like this before. COVID-19 has spread its tentacles across the globe in an alarming way, cutting us off from our friends, families,…
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