Brian Bowman

As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) is a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the…
Read More...

We’ve recently evaluated over $150,000,000 in spend and over 1m creatives and have found that 85-95% of Facebook Ads fail. This means you only have a 5-15% chance a new creative outperforms the best asset in your portfolio. And, if a new…
Read More...

Today, only 5% -15% of Facebook video ad concepts are successful. So, as many as 85% - 90% of creative doesn’t beat the highest-performing ad, the control ad. If you take media spend away from the best ad to run against the second or third…
Read More...