Author

Chris Eng

Chris Eng serves as a business analyst at Liferay where he is responsible for data visualization and reporting for the company's marketing team. He holds a BA in Business Administration from California State Polytechnic University, Pomona and is working towards his M.S. in Information Systems and Decision Sciences from California State University, Fullerton. A fan of all things data, Chris has extensive experience with SQL Server, Tableau, RStudio and Excel.

Guest Authors

5 Use Cases for Natural Language Processing (NLP) Techniques in Marketing Analytics

Chris Eng Sep 10, 2019

In the analytics world, there are a wide range of tools and KPIs to choose from in order to measure your Marketing data. One growing use case is Natural Language Processing (NLP), the act of getting a computer to interpret and analyze data…
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Guest Authors

Understanding the Differences in Quantitative and Qualitative Data Sets

Chris Eng Apr 17, 2019

In order to properly market to your audience and get buy-in from relevant stakeholders, you need to have data that supports your decision to move forward with a new campaign, implement a new automation system, etc. With the abundance of…
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