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Copyright Clearance Center

A pioneer in voluntary collective licensing, CCC (Copyright Clearance Center) helps organizations integrate, access, and share information through licensing, content, software, and professional services. With expertise in copyright and information management, CCC and its subsidiary RightsDirect collaborate with stakeholders to design and deliver innovative information solutions that power decision-making by helping people integrate and navigate data sources and content assets.

Guest Authors

Evolve, Don’t Change: Threading the Rebranding Needle

When we marketers think about a branding initiative, our eyes light up at the notion of limitless creative possibilities. New names, shiny new logos, and innovative new designs bring joy to our creative little hearts. But to use these…
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