Author

Dan Martin

Proven executive with a passion for building and scaling high impact global teams and companies at the intersection of technology, digital media, and e-commerce.

Diverse operating experience at both the startup and Fortune 500 levels successfully driving results through developing and executing GTM plans for innovative companies such as Arkadium, TripleLift, InMobi, IAC, Zipcar, and HotJobs.

Guest Authors

Context Is King: The Rise of Contextual Advertising in 2018

Dan Martin Feb 7, 2018

One of the biggest challenges for both publishers and brands today is capturing the attention of users without disrupting their online experience. And while most consumers ignore ads, there’s actually an effective method that can…
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Guest Authors

If A Picture’s Worth a Thousand Words, Then Visual, Interactive Content Is Priceless

Dan Martin Feb 2, 2018

In recent years, traditional display ads have become less popular in favor of newer formats like native and digital video. According to an IAB study, advertisers in 2017 spent 67 percent more on digital video than they did two years prior.…
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