Author

Daniel Gaugler

CMO at PFL, Daniel Gaugler is responsible for all PFL's marketing, including demand generation, product marketing and content development, field marketing, social, corporate marketing, PR/AR, marketing operations, e-commerce and automation.

Guest Authors

Cost of Overdoing It: Marketing’s Glaring Problem

Daniel Gaugler Apr 18, 2019

Marketers have been cranking up the volume of emails, banners ads, and social posts they deliver. These tools are cheap or free, so why not, right? Unfortunately, return on investment (ROI) metrics don’t capture the cost of flooding…
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