Author

David Brutman and Peter Isaacson

This byline is jointly written by CPO and Co-Founder of Folloze and Demandbase's CMO.

How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing

David Brutman and Peter Isaacson Nov 14, 2019

While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by AI, is critical to B2B Marketing - it enables deeper engagement, stronger relationships, and better ROI. AI in a…
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