Author

David Fortino

David Fortino is the SVP of Audience and Product for NetLine Corporation.
David is responsible for the strategic direction and management of NetLine’s audience, publisher, and client facing technologies, platform, and product development roadmap. Prior to NetLine, David served as Director of Audience and Business Development for VerticalNet.

Content Management

B2B Marketers: Stop Solely Targeting the C-Suite

David Fortino Mar 6, 2017

IT’S 2017, AND EVERY CMO IS PROMISING THEIR CEO MOUNTAINS OF GLENGARRY LEADS FOR THEIR SALES ORGANIZATION TO CLOSE. We’re not talking about normal, old Glengarry leads, we’re talking crème de la crème leads … the elusive C-suite leads…
Read More...