Author

David A. Yovanno

A seasoned media and technology executive, Dave joined Impact in February 2017 and has been providing strategic leadership to premier SaaS companies in the MarTech space for 20 years. Dave brings deep operational expertise and a proven track record of growing companies through key phases of fiscal development.

Before joining Impact, Dave was CEO of Marin Software, a San Francisco-based global leader in paid search SaaS technology. Prior to Marin Software, he was president, technology solutions of Conversant, a diversified marketing services company and CEO of Gigya, a SaaS customer identity management platform. Dave has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy.

Guest Authors

Key in 2019 Business Development? Partnerships

David A. Yovanno Mar 26, 2019

As we dive into 2019, there’s no question that the MarTech industry will continue to grow. The Moore Stephens 2018 MarTech Report values the global Marketing Technology market at an estimated $100 billion. And the same report predicts that…
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Guest Authors

Fix Don’t Stitch: CMOs, Beware of the Data Frankenstein Monster You’re Creating

David A. Yovanno Nov 30, 2018

The internet was promised to be a place of sheer marketing nirvana. And with the advent of digital advertising, brands were given the power of large-scale addressability for the very first time. Finally, advertisers could target individual…
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