Author

Debbi Dougherty

Debbi Dougherty is the Head of B2B Marketing at for Rakuten Viber, a global messaging app with over 1 billion active users. With more than 15 years of marketing experience, Debbi has held key marketing positions in ad tech and publishing and holds a leadership role at mBolden, an organization devoted to supporting women in mobile.

Guest Authors

Why Prime Day Deals Won’t Buy Long Term Customer Loyalty

Debbi Dougherty Aug 20, 2019

The lead up to the holidays is no longer the star Sales day of the year thanks to Amazon’s Prime Day. The company’s annual “Christmas in July” Sale was its biggest ever, lasting a full 48-hours, and exceeding sales for Black Friday and…
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Guest Authors

Social Media vs. Messaging Apps: What Brand Marketers Need to Know

Debbi Dougherty May 14, 2019

Social networking websites and apps have become a critical marketing touchpoint, creating a direct channel for brands to reach current and prospective customers. However, all “social” apps are not created equal. It’s on marketers to…
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Guest Authors

Three Trends Shaping the Messaging Space – and What They Mean for Marketers

Debbi Dougherty Aug 29, 2018

Digital platforms have transformed how we communicate. From the introduction of email to the new social media apps that pop up every day, communications platforms have created big opportunities for marketers to find and reach customers…
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