Elena Serbanescu

Elena Serbanescu is the Head of ASO at Appodeal Stack - a growth platform for mobile app businesses. Elena manages in-house ASO projects and all things ASO for Appodeal clients. Prior to joining this dynamic and fast-growing ad-tech startup, she served as App Store Optimization Manager at Playtika, one of the biggest players in the mobile game industry. With vast experience in digital—from SEO and performance marketing to social media and content marketing—Elena is keen on sharing her knowledge, new processes, and solutions to set mobile apps up for success and give them a strategic lens into how to win the app stores over.