Author

Eric Holtzclaw

Eric V. Holtzclaw is Chief Strategist of PossibleNOW. He’s a researcher, writer, serial entrepreneur and challenger-of-conventional wisdom. Check out his book with Wiley Publishing on consumer behavior – Laddering: Unlocking the Potential of Consumer Behavior. Eric helps strategically guide companies with the implementation of enterprise-wide consent and preference management solutions.

Guest Authors

Does Your Business Emphasize the “Art” or “Science” of GDPR Consent?

Eric Holtzclaw Feb 20, 2019

Ever wonder why you have to fill out those long forms to sign before joining in a potentially dangerous activity? Or the checkbox at the bottom of an end-user agreement before you can use a new piece of software, the numerous documents that…
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Guest Authors

Why Under-Investing In Your Preference Management System Is Costing You Customers

Eric Holtzclaw Oct 26, 2018

Selecting preferences is commonplace in our digital world. Users subscribe or unsubscribe from email lists, request notifications from their favorite brands, and update their privacy settings on social media networks. It’s a win-win for…
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Guest Authors

How Your MarTech Stack Fails to Serve the Customer

Eric Holtzclaw Aug 13, 2018

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve…
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