Author

Fernando Mendez

Fernando Mendez is CEO at Audienz, a Seattle-based firm specializing in marketing campaigns and content for B2B technology companies. Mendez is a lifelong technology entrepreneur, with more than 20 years of experience advising multi-national corporations on strategic planning, corporate finance, and new market development.

Guest Authors

Account-Based Marketing: Flipping the Funnel to Fuel Success

Fernando Mendez Aug 21, 2019

Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts There’s an approach to Marketing that’s turning the B2B world upside…
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