Author

Ginevra Adamoli-Kalbli

Ginevra Adamoli-Kalbli is the Social Media Director for IDG Strategic Marketing Services, where oversees the global social business striving to create a consistent and constant consumer experience across all social channels. Ginevra holds a PhD in communications from Florida State University, where she specialized in social media and advanced digital analytics.

Guest Authors

Social Media Marketing Moves from Megaphone to Targeted Conversations

Ginevra Adamoli-Kalbli Jan 4, 2018

The emergence of social media in marketing has drastically revolutionized the ways marketers and brands engage with consumers. Moving away from more traditional digital tactics, brands have started leveraging influencers to amplify their…
Read More...