Author

Greg Archibald

Greg Archibald is SVP Media, North America at InMobi Marketing Cloud. In this role, Archibald, who has more than 20 years of experience, is responsible for leading InMobi’s Agency and Brand Direct business, focusing on driving revenue, adoption and retention across InMobi’s leading solutions for marketers.

B2B Commerce

Swimming with the Black Swan: How Marketers are Adjusting to the New Normal of Global Pandemic

Greg Archibald Aug 24, 2020

Both the scale and scope of COVID-19 are beyond anything we’ve seen in near history. It’s uniting, in that the entire globe was tasked to navigate this challenge together, but more than anything it’s been devastating. It has had a profound…
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Guest Authors

What’s Happening to Brand Loyalty?

Greg Archibald Apr 30, 2020

In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when product information was relatively hard to come by,…
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Guest Authors

How to Win over Customers with Ad Tech

Greg Archibald Apr 24, 2019

As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed effectively, online advertising is often seen as a negative disruption in the consumer’s overall…
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