Author

Jacob Leveton

Jacob Leveton is currently the Director of Product Management at Veritone. Previously, his career has centered entirely around digital advertising, focusing on outcome-driven advertising products.

Guest Authors

The Challenges of Attribution Analysis in the Metaverse

Jacob Leveton Feb 24, 2022

Following the customer journey and seeing which interactions led to a buying decision has become easier for marketers over the years, thanks to artificial intelligence (AI). Take radio, for example. Before the digital age and the use of AI,…
Read More...