Author

James Digby Jones

James Digby-Jones is ECD at Saddington Baynes, Business Owner, Architect of Emotion.

Neurocreativity Gives Brands an Emotional, Competitive Edge

James Digby Jones Jan 15, 2020

Sensational imagery has the power to move people and inspire brand devotion – especially when it has an emotional hook. Emotions travel five times faster than rational thought, according to a recent BBC interview with the marketing agency…
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