Author

James Weiss

James Weiss is Managing Director of Big Drop Inc, an award-winning full service digital agency with offices in New York City, Los Angeles, and Europe. He leads the Big Drop team in transforming brands through innovative digital solutions. He’s worked with top companies of various industries and sizes, and their executives, to reach and exceed their goals.

James has extensive experience in strategic management, account strategy and client services, and has led numerous successful digital transformation projects. His background includes roles in marketing, communications and entertainment, which have equipped him with a unique perspective on branding and UX design.

Guest Authors

Building Bridges, Not Barriers: Brand Strategies For Social Advocacy

James Weiss Jul 9, 2024

Research shows that 86% of consumers say authenticity is a key factor when deciding what brands they like and support. As awareness of brand values increases, consumers are scrutinizing how businesses engage with significant social issues…
Read More...