Author

Jason Hemingway

A marketing veteran with 15 years’ experience in B2B marketing Jason is CIM qualified and a member of the Marketing Society. He started his marketing career at Dow Jones Newswires then moved to IntraLinks. Jason is now the CMO at Thunderhead, responsible for the strategic direction of the brand, go-to-market execution and leads the marketing team.

Guest Authors

Engagement-Led Marketing: How Brands Can Deliver More Customer-Focused Journeys in 2019

Jason Hemingway Jul 9, 2019

Today’s technology-driven digital economy has led to there being more opportunities now than ever for marketers to engage with their customers in-the-moment throughout the full customer journey. Marketers and brands don’t need to be…
Read More...

Guest Authors

Where Are We on the Scale of Digital Transformation?

Jason Hemingway May 31, 2018

Digital transformation is a term that has been banded around the industry for many years. In fact, it has been used so regularly within businesses in the UK that some argue that is has become an empty catchphrase. The reason? The digital…
Read More...

Privacy and Regulations

GDPR: Take a Long, Hard Look at Yourselves in 2018

Jason Hemingway Mar 19, 2018

Every so often something big comes along that throws a spanner in the business works. There might be mild panic and numerous meetings, but ultimately down the line, everything is usually fine - and if done properly, things can feel as…
Read More...

Guest Authors

Don’t Let ‘Too Difficult’ Be an Excuse for Not Addressing Customer Engagement

Jason Hemingway Aug 21, 2017

Start To Listen To Your Customers And Look At The Organizational Silos That Exist In Your Business Navigating the route to customer engagement can feel big and scary. And yes, customer engagement strategies will eventually be…
Read More...