Author

Jennifer Ross

As CMO of Intentsify, Jennifer Ross empowers marketing, sales, and customer success leaders with accurate and predictive customer and market insights that accelerate alignment and revenue growth with powerful integrated technology, data, and programs that activate dynamic, future-proof go-to-market strategies.

Guest Authors

Using Intent Data to Crack the Buyer’s Journey

Jennifer Ross Nov 10, 2023

It’s no secret that buyer behavior has changed dramatically in recent years. Factors like our unfriendly economic climate and already-bloated tech stacks have certainly contributed to this shift. Worldwide technology spending is projected…
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Guest Authors

The Secret Sauce to Saving Marketing and Sales Resources: Intent Data

Jennifer Ross Feb 22, 2023

How marketing and sales teams can optimize go-to-market strategies amidst an uncertain economic landscape, saving both time and money: When revenue-generating teams are not aligned, it has an adverse effect on productivity, efficiency and…
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