Author

Jeremie Audran

As Senior Director of Global Marketing Operations for Hitachi Vantara, my mission is to improve the efficiency (doing things right) and effectiveness (doing the right things) of marketing to meet operational goals. This includes strategic planning, budget management, marketing platforms, data governance, benchmarking, KPI definition and target setting.

Guest Authors

Harnessing Your Data: 3 Strategies Used by Hitachi Vantara to Holistically Measure ROI and Maximize…

Jeremie Audran Jul 31, 2019

At Hitachi Vantara, our marketing team is over 250 strong and equipped with a significant budget that sprawls across the globe. One of our biggest challenges is ensuring that we maintain accurate budget data from individual data points…
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