Author

Jim Nichols

Jim Nichols is the CMO of Performance Horizon. Jim is a high performing leader with more than 15 years of digital and traditional marketing experience helping drive company growth by helping brands make the most of their marketing investments.

Guest Authors

How Rich Real-Time Data is Accelerating Partner Marketing

Jim Nichols Mar 14, 2018

Years ago, partner marketers cared primarily about a couple of metrics – how many sales were driven and who was the responsible for the click that brought the customer to the website. Oh, how times have changed. Today’s leading merchants…
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Guest Authors

4 Ways Customer Data Will Transform Performance Marketing in 2018

Jim Nichols Jan 12, 2018

Partner marketing is nearly as old as the web itself, so some people erroneously assume that ours is a fairly constant world of best practices and approaches. But as more and more timely data become available for marketing analysis, this…
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