Author

John Moore

John Moore is the Vice President of Customer Success at Bigtincan where he oversees and manage the customer success team, responsible for driving customer adoption and ensuring satisfaction with Bigtincan’s solution offerings. Additionally, he will orchestrate customer onboarding and rollout to deliver a positive and integrated customer experience.

Guest Authors

How Document Automation Benefits Revenue Enablement

John Moore Feb 11, 2020

Revenue enablement is a customer-centric discipline that covers the entire buyer journey, from awareness of a specific business problem through solution discovery, purchase, deployment and beyond. It leverages the key portions of Sales…
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Guest Authors

How Revenue Alignment Extends the Concept of Sales Enablement

John Moore Oct 22, 2019

Revenue enablement extends the concept of sales enablement to the entire revenue engine. This year’s SiriusDecisions Summit Europe 2019 was a fantastic conference that left attendees with much to consider as we look forward throughout the…
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Guest Authors

Observations from the 2019 Adobe Summit

John Moore Apr 5, 2019

More than at any other time in history, today’s CMO has a multitude of channels to reach. Forrester has gone as far as to say that the role of a CMO has evolved to “Chief Collaborator.” CMOs are now responsible for balancing the goals…
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