Author

John Cobb

John Cobb is CEO of VuePlanner, a contextual, data-driven YouTube campaign performance solution. He has nearly three decades of digital media experience.

Guest Authors

Connected TV Is The New, Now Frontier for TV Buyers

John Cobb Aug 17, 2021

The future is now for advanced TV advertising as video viewership shifts to digital first. While connected TV (CTV) emerges from an advertising standpoint, already there is the opportunity to target more than 200 million people every…
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