Author

Josh Wetzel

Josh Wetzel is Chief Revenue Officer of OneSignal, a market leader in customer engagement, powering mobile push, web push, email and in-app messages for over 1 million companies. He has a two-decade career building digital commerce and software businesses, with leadership stints at eBay, PubMatic and Bazaarvoice.

Guest Authors

Email: the Unsung Hero of Omnichannel Engagement

Josh Wetzel Jun 25, 2024

Email is having a resurgent moment. Landing an impressive $36 for every $1 spent, no matter how trendy it becomes to claim email is dead, it continues to be a critical business tool and something that mobile apps can no longer ignore. There…
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Guest Authors

Maximize Engagement and Retention with These Customer Messaging Strategies

Josh Wetzel Sep 7, 2022

This article discusses key messaging trends and tactics companies should implement in order to increase customer acquisition and retention. Using data from 100 billion daily messages and interviews with more than 500 OneSignal customers,…
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Marketing Automation

Marketing Survival 101: Shifting Trends and Tools in 2021

Josh Wetzel Jan 29, 2021

It’s a new world out there for marketers. Consumer behaviors are now forever changed, and with that has come the rapid adoption of new technology. Our usage of video, Facetime, Zoom, Slack, and Microsoft Teams has skyrocketed, and our…
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Guest Authors

Solutions to Real-Time Promotional Challenges Will be Marketing’s Focus in 2020

Josh Wetzel Jan 20, 2020

Reaching Prospects at Just the Right Times Is Not Only Desirable, but It’s also Practical with Current MarTech Tools As Marc Andressen famously said, “Software is eating the world” but eight years later we must ask - has the global…
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