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Katie Foote

Katie Foote is the Chief Marketing Officer at Drift, a conversational marketing platform that combines chat, email, video, and automation to remove the friction from business buying.

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What to Expect from Conversational Marketing in 2022: 5 Research-Backed Predictions

Katie Foote Jan 20, 2022

For B2B companies, COVID-19 was a wake-up call to digitize, and the move to ramp up the quality of digital experiences to meet the demand is accelerating. According to McKinsey, 70–80% of buyers now prefer remote or digital interactions…
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