Author

Kevin Keane

Kevin Keane is VP of Channel Alliances for Nielsen’s Marketing Effectiveness organization, helping agencies transform outcome measurement and optimization for their clients. Prior to Nielsen, Keane held leadership roles in alliances and business development for firms providing marketing and analytics software solutions, including APT, a Mastercard Company, and Unica, acquired by IBM. He holds a BA from Colgate University.

Guest Authors

Why Measurement is the Secret to Agency Success

Kevin Keane Apr 26, 2019

For agencies, it is increasingly mission-critical to measure the outcomes that media investments are generating for clients with precision and credibility. This not only proves the value the agency is generating but also empowers it to…
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