Author

Kristen Logan Alexander

Technology marketing and product executive leading go-to-market strategy including messaging and branding, demand generation, product marketing, marketing and sales operations, public relations and customer evangelism for B2B technology companies. I have driven growth for enterprise SaaS businesses in fintech and cybersecurity as well as consumer businesses in gaming, and wireless applications and services. A leader in execution and building market leading teams within Fortune 100 companies and high growth startups. Analytical and creative, strategic and hands-on, I work side-by-side with my team to build the right engine to scale.

B2B Data

Predictions Series 2018: Marketers Double Down on Personalized Event Experiences in 2018

Kristen Logan Alexander Jan 5, 2018

As 2017 comes to a close; the preparation for 2018 begins, and for event marketers that means ramping up for the countless events and trade shows their organizations will be hosting, exhibiting at or attending. With mega events like …
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Guest Authors

Finding the Perfect Balance Between Personalization and Automation with Event Marketing

Kristen Logan Alexander Nov 3, 2017

In-person events are the perfect opportunity to maximize your brand’s engagement with key audiences. The opportunity is so great that marketers are willing to spend up to $26.1 billion a year on in-person events. But, despite the massive…
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