Author

Kristen Scott

Kristen Scott has spent the last decade consulting on data and analytics best practices. She currently leads the analytics and data practice at Whereoware. Her expertise includes architecting measurement strategies, data visualization, CRO, and marketing data privacy practices.

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Unleashing the Power of Customer Data in 2024

Kristen Scott Jan 10, 2024

In an increasingly digital, competitive, and interconnected world, a business's data is its most crucial asset and key differentiator for growth. As businesses strive to gain a competitive edge in the marketplace, a robust and reliable data…
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