Kristen Scott

Home Authors Posts by Kristen Scott

1 POSTS 0 COMMENTS

Kristen Scott has spent the last decade consulting on data and analytics best practices. She currently leads the analytics and data practice at Whereoware. Her expertise includes architecting measurement strategies, data visualization, CRO, and marketing data privacy practices.

AI/ML

Unleashing the Power of Customer Data in 2024

January 10, 2024

About Us

MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

Quick Links

Visit Our Other Sites

Interested in our Customized Editorial Services?

Please fill your details and we'll get in touch with you!

Brought to you by

To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.

Kristen Scott

Unleashing the Power of Customer Data in 2024

Popular Posts

HawkSearch Introduces GenAI-Powered PDF Data Capture Feature

Securing Customer Data in Salesforce: A Marketing Leader’s Guide to DORA Compliance

Understanding the Role of Data Architects in Modern Marketing

CoolerX Appoints John Gomez as Chief Executive Officer

NEC X Invests in MarTech Startup, Clikr, Newest Graduate of Elev X! Ignite Venture Studio Program

LILT Welcomes Stella Hall as Vice President of Marketing to Drive Growth and Amplify Mission

Fresh Finance Appoints Wealth Management Veteran Michael Partnow to its Board of Directors

Perion Announces Collaboration with Experian to Enhance Cross-Channel Targeting and Attribution

MarTech Interview with Jon Moran, Head of MarTech Solutions Marketing @ SAS

VeraViews Integrates OnDemand’s Advanced AI Technology to Transform Ad Fraud Detection

New Survey from Madison Logic by The Harris Poll Reveals B2B Marketers Will Be Investing More in Social Media Advertising, AI Tools, Video and Podcasts in 2025

Font Choice and AI: Monotype’s 2024 Research into the Future of Creative Workflows

AI Leader Grammarly to Acquire Coda, Bring on New CEO

Iterable Debuts Winter Product Release with AI Tools to Optimize Frequency, Loyalty, and Campaign Performance

Crack the Code on Trust: 2025 Marketing Insights for Small Businesses

Psympl Pioneers “Psychographic AI” to Revolutionize Personalized Marketing

Tray.ai Launches Merlin Agent Builder to Break the Traps of Custom Code and SaaS Agents

CallRail Broadens Attribution Capabilities to Include AI-Powered Search Engines

LivePerson Appoints Christopher Mina as Chief Technology & Product Officer to Transform Customer Engagement at Scale

QuestionPro Acquires SpatialChat – a Leading European Video Streaming & Collaboration Platform

Follow Us

About Us

Quick Links

Visit Our Other Sites

Follow Us

Interested in our Customized Editorial Services?