Author

Mahesh Jeswani

Mahesh Jeswani (MJ) is the Senior Vice President of Product at Measured, the pioneer and leader of incrementality-based measurement and optimization for consumer brands. Using their AI-powered incrementality intelligence platform, Measured has helped leading consumer brands optimize over $15 billion in full-funnel media investments since 2017.

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How AI Is Helping Marketers Take Customer Experience To New Heights

Mahesh Jeswani Jan 3, 2024

The increasingly widespread use of AI in MarTech has allowed marketers to greatly improve customer experience (CX) through previously unimagined levels of personalization. The ability to dynamically target campaigns based on customers’…
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