Author

Manu Mathew

Manu Mathew is the co-founder and chief executive officer of Visual IQ. He is responsible for directing the company’s growth by expanding its client base to include Fortune 500 and Internet 1000 advertisers that face performance and optimization challenges inherent in multi-channel marketing. He is also responsible for expanding the capabilities of the company’s IQ Intelligence Suite of leading edge cross channel marketing attribution software products that help brands and agencies recognize opportunities for optimization hidden in their marketing performance data.

Guest Authors

Marketing Beyond the Cookie with Zero- and First-Party Data

Manu Mathew Feb 28, 2024

The recent news that Google is restricting cookies for 1% of the people who use its Chrome browser, with plans to fully phase out cookies by the end of the year, ranks among the most significant in the online advertising industry. Cookies,…
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Guest Authors

Four Best Practices for Maximizing Marketing Effectiveness

Manu Mathew Jan 3, 2019

Today’s marketing technology landscape has created a number of obstacles that marketers must overcome in order to effectively reach, engage, and convert new and existing customers. Thanks to the proliferation of channels and devices,…
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Guest Authors

Implementing Multi-Touch Attribution: 7 Best Practices

Manu Mathew Jul 16, 2018

The term “omnichannel” may be a buzzword, but it represents a significant shift: marketers now need to reach and engage their best customers wherever they are – whether online, on their device, or on the go. While continuous growth in…
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Guest Authors

Three Steps Toward a People-Based Marketing Strategy

Manu Mathew Aug 22, 2017

People-based marketing has continued its meteoric rise since the concept debuted at Advertising Week almost three years ago. In fact, a recent study commissioned by LiveRamp found it “has become a strategic imperative for virtually every…
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