Author

Mark Bornstein

Content Marketing Strategist, Evangelist, Writer, Public Speaker, Storyteller and Purveyor of Positivity…Mark Bornstein helps companies find their voice, through effective brand strategy, message development, campaign planning, content development and delivery. Mark has contributed articles to many of today’s leading marketing publications and is considered a thought leader in content marketing.

Mark believes that the true science of marketing is the art of being real. “The most important part of marketing cannot be automated”.

Guest Authors

3 Ways to Strengthen Digital-First Customer Engagement

Mark Bornstein Sep 1, 2021

The move toward digital engagement has been years in the making across every industry. When COVID-19 struck, companies had no other choice but to make a dramatic shift toward using digital channels as the primary way to engage with…
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Guest Authors

The Great Gate Debate

Mark Bornstein Feb 14, 2018

To gate or not to gate, that is the question. It’s an argument as old as time. Or at least as old as digital marketing. For many years, the standard arrangement between companies and prospects was that companies would give you a valuable…
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Guest Authors

Why The Best Marketers Are Adding Online Experiences to IRL Events

Mark Bornstein Oct 4, 2017

Fall in the marketing world means more than just pumpkin-spiced lattes, it’s a hectic time full of industry conferences. All you road warriors know what I’m talking about… there are too many B2B marketing events, conferences, summits, and…
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