Author

Michael Lagoni

Michael Lagoni is CEO of Stackline, a retail technology company based in Seattle, WA. Founded by a group of Amazon veterans, Stackline activates data, automates execution, and optimizes e-commerce marketing performance for hundreds of the world’s largest companies. Before founding Stackline, Michael held data analytics roles at Amazon and The Boston Consulting Group where he helped consumer brands turn insights into commercial excellence. Michael earned his MBA from Harvard Business School.

Behavioral Marketing

Creative Ways to Foster Brand Loyalty in E-commerce

Michael Lagoni Jun 3, 2020

While some brands may have a dedicated brand loyalty team, you must find unique ways to rethink the initiative and bring back customers again and again. Consumers today have an abundance of choices. New opportunities to purchase from…
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