Author

Myles Younger

Myles Younger is a Senior Director on the MightyHive marketing team. To help digital advertisers understand the critical choices and game-changing solutions that lie before them, Myles blends his past experience as a builder of ad tech (specifically, a DCO platform) and B2B marketer.

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If First-Party Data Is the High Ground, Customer Experience Is the Escalator

Myles Younger Jun 7, 2019

You can’t advertise your way into first-party data superiority. So, you better have a customer experience strategy if you expect to win. First-Party Data: An Oldie but a Goodie Ever since Sears & Roebuck launched its famous…
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