Author

Nate Burke

Nate Burke founded Diginius in 2011. He is known as an early e-commerce pioneer and entrepreneur. He launched his first internet business in 1997 and is a two-time nominee Ernst & Young Entrepreneur of the Year. He has a BA in Computer Science and an MBA from the University of Alabama.

Guest Authors

The Business SEO Battle: Ranking By Numbers, Or Intelligence?

Nate Burke May 4, 2021

Search engine optimisation (SEO) has come a long way, with continued developments, advancements and algorithm tweaks giving business owners, brand agencies and marketing gurus more than just a digital headache. But traditionally, SEO has…
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Guest Authors

A Crowded Optimisation Landscape

Nate Burke Apr 20, 2021

Unfortunately, a website is no longer enough for a significant or successful digital presence. Essentially, a presence is non-existent without some consideration of search engine optimisation (SEO). But this too has become one of the…
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Behavioral Marketing

Maintaining the Retail Omnichannel Edge in 2021

Nate Burke Jan 8, 2021

It’s that time of year again where we reflect upon the prior year and make informative predictions for the months ahead in order to adjust our business activities and refocus our strategies. Unsurprisingly, due to the nature of 2020’s…
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Native & Programmatic Advertising

Don’t Let Lockdown Loosen Your Ad Spend

Nate Burke Nov 19, 2020

The COVID-19 pandemic has significantly influenced the global ad spend trends. Where’s the nearest click and collect? What time does our local store close in light of the latest COVID-19 restrictions? Where can I order that toy car he/she…
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Behavioral Marketing

Consumer Shopping Cultures and How to Adapt Digital Practices

Nate Burke Oct 19, 2020

One of the many benefits of e-commerce is that it provides retailers with access to a global market. But, despite being accessible to customers in seemingly the same way no matter where in the world they are based, consumption patterns and…
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