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Nick Peart

Cloud IQ’s Chief Marketing Officer Nick Peart reveals why personalization is no longer enough for today’s distracted consumer – to truly resonate, your efforts must now be individualized.

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Beyond Personal – Why Individualization Is the Key to Marketing Success

Nick Peart Nov 28, 2017

As marketers, we’ve long viewed personalization as a good thing. Segment your users based on shared characteristics and target them with appropriate content and offers. Sounds simple right? But with the ever more distracted consumer,…
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