Orlando O'Neill

Orlando O’Neill is a Director with Fjuri, a marketing consultancy focused on helping clients to imagine the future of business, enhance marketing strategy and execution by tapping into big data in a more powerful way. Orlando has a broad range of experience as a startup marketing director, Big Three strategy consultant, and software and hardware engineer at the company that invented the PC. He holds an MBA from the Kellogg School of Management and is a three US patent holder. Orlando led the marketing organization at Ministry of Supply, where he developed deep experience across several marketing channels and tactics for growing and engaging audiences, including qualitative and quantitative research, email, paid content, and affiliate marketing. While at the Boston Consulting Group, Orlando has applied his deep strategic insight and data analysis capability to market, competitor and customer research, pricing strategy, product launch strategy and organization redesigns for major clients in the US. At Microsoft, as a Product Marketing Manager for OneDrive, he trail-blazed the creation of custom micro-segments for marketing campaigns by single-handedly writing C#SCOPE code to gather and analyze in-product usage telemetry data. He developed and executed marketing campaigns, and performed market and competitor research to inform pricing and business model evolution. At IBM, Orlando managed engineering teams and created test plans, documentation, and exit criteria for major new server features. Find him on Twitter @oneillo and LinkedIn.