Patricia Rollins

Customers are people, too. Rather than relying on traditional marketing channels to reach them, why not meet them where they’re at in real life? Every year, thousands of people flock to events like Coachella – these events which…
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Data is like oxygen to marketers. More than 80% of marketers say their decisions today are data-driven, with data powering everything from personalization to understanding trends and ultimately, running more successful campaigns with…
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