Author

Pieter De Temmerman

Pieter De Temmerman is the COO at LiveRamp. LiveRamp B2B is focused on building global solutions to B2B challenges in sales, marketing, and analytics for companies, agencies, platforms and data providers.

LiveRamp B2B was founded by the Pacific Data Partners team within LiveRamp and provides industry leading B2B solutions powered by LiveRamp's identity resolution services.

B2B Data

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Pieter De Temmerman May 31, 2020

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to…
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Guest Authors

The Top 4 Challenges Plaguing B2B Marketers in the Digital Age

Pieter De Temmerman Sep 12, 2019

Compared to their B2C brethren, B2B marketers have historically lacked scalable solutions that enable them to unlock the value of their first-party data and leverage third-party data to power their Marketing initiatives. Furthermore,…
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