Rachel Cowlishaw

Prior to joining Movable Ink, Rachel worked on the client-side in a variety of marketing and CRM roles within the luxury retail space. She joined us from Neiman Marcus, where she oversaw Personalization and CRM Marketing across email, SMS, and mobile. She most recently led a cross-functional agile team, focusing on A/B testing and scaling personalized customer experiences and omnichannel journeys across stores and online. At that time, Rachel was a client of both Movable Ink and Coherent Path, an AI content personalization engine that Movable Ink acquired in 2022. Formerly on the Retail Strategy team at Movable Ink, she now serves as Director of AI Activation where she leads the go-to-market integration efforts, provides strategic guidance on existing clients, ensures the success of pilots, and helps scale the AI business to a broader subset of customers.