Author

Richard Cook

Richard Cook is Senior Vice President of Data Science at Nielsen. He has served in various roles at Nielsen in his tenure of more than 25 years at the company, across marketing, product, business process improvement and now data science.

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Quality Data Equals Truth Sets, and Nothing Less

Richard Cook Apr 25, 2019

Today’s consumer packaged goods (CPG) landscape bears little resemblance to that of 1990. There are currently 9,000 more products in US grocery stores than there were back then, but the average retail store is almost 7,500 square feet…
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